genesis casino legal in india

Growth-Enabler 2: Continuous Improvement In Value Offering

The sportswear segment in India, like many other fashion segment, is undergoing an astounding change of perception as well as evolution. A noticeable change in the Indian sportswear industry is that it’s becoming increasingly organized; and modern retail is picking pace in small cities too, much to the delight of brands, suppliers and retailers of sportswear and sports lifestyle products.

“In the future, the plan is to take both AND and Global Desi brands to more tier -II and -III markets as well as to penetrate deeper in the metro markets,” she says.

Dua Lipa and Pepe Jeans are a perfect fit in more ways than one. Both were born in London and have become symbols of the idiosyncratic British style. The popular songstress takes on her new role starring in the Spring/ Summer 2019 campaign for Pepe Jeans, photographed by David Sims (who began his career photographing musical icons including David Bowie, Nirvana, Bjork and Courtney Love).

CHALLENGE 2: Diminishing Mid-Market Fashion Space

Through e-commerce platforms companies also provide fast and convenient functional experience to customers like easy payment option, grievance management, after sales service and competitive pricing. The Indian footwear market is segmented by end user-wise sales, and type-wise market segmentation in which casual footwear contributes chiefly to the total revenue.

The next level of growth can be either achieved via geographic expansion into new Tier III and IV cities or increasing the same store sales in existing cities. In both cases, it is important for retailers to understand that fashion consumption in India does not vary only on the basis of price and subsequent quality and fashion quotient attached. It also varies within fashion segments. The fashion consumption shifts from largely homogeneous to highly heterogeneous as we go down the price ladder.

Ethnic wear as a business is very different from other apparel categories. The kind of purchases which happen are planned in nature and the customer is ready to wait for 15 to 20 days if he does not find his size in the store. If, for instance, one does not find his size of sherwani in the store, he can place an order for the same. For this we have created an online software system, where the moment a request is placed in a store, the head office gets an alert and within a period of 8 to 10 days, the sherwani is manufactured and sent to the store, fulfilling the request of a particular client. This tech innovation helps cut lead time in delivering a product.

Second, sports-inspired athleisure wear – these are not designed for sport but by sportswear. These are not usually made with technical fabrics. For example, polo tees. These are inspired by Polo and Tennis players of the early 20th century and is worn as a casual collared tee all over the world.

Talking about this initiative, Viney Singh, Managing Director, fabindia, stated, “Fabfamily is unlike any loyalty program in the retail space. Our customers can not only make their future purchases attractive by redeeming points, but can also choose from a host of special, curated experiences which we will bring in conjunction with our select partners.”

As the day-to-day lives of people continue gaining pace followed by lifestyle changes, there is a strong realisation about its side effects on the health. The prevalence of diabetes amongst population aged between 20-79 increased from 9.8 percent in 2016 to 10.4 percent in 2017 making it amongst the biggest health problem in India. There has also been an increase in the overweight and obese population because of this. To overcome these, people are looking for options to balance work and health so that they could lead a fit life. This has resulted in increased number of people enrolling at fitness centres. Also, more individuals have started scheduling regular walks and jogs which has pushed the demand for sportswear. As this trend grows, people have also started consuming more sports nutrition products to maintain health and vitamins and dietary supplements to achieve overall wellbeing.

CEO Allan Vad Nielsen added, “India is one of the top most focus market for the brand, Hummel. We will create branded content and products for the Indian market because we are here to stay.”

The Potential in Smaller Cities

Although Indian consumers have come a long way from their earlier price conscious selves, vestiges of this trait are still witnessed today. In line with this, brands still have to make deliberate efforts in their pricing policies. “Our prices are competitive with other international players in the market. We also try to ensure that our price points are more or less the same in India and internationally. The key is providing an awesome product with cutting edge technology while keeping the pricing competitive,” says Vishal Gupta.

As documented by a Euromonitor research, the sportswear market in India has grown from Rs. 24,000 crore in 2014 to Rs. 37,000 crore in 2016 at more than 50 percent over the past two years. A same study has shown a 23.7 percent CAGR for the 2011-16 period with a forecast of 11.3 percent for the 2016-2021 period.

“Apart from offline stores, we have also started online operations with Taneria.com and are fairly happy with the response that we are getting. We are also present on the luxe space TataCliQ. Online we are showcasing a repertoire of products to get women into the physical store,” she adds.

What kind of impact do you think Visual Merchandising will play in the new store?

The new store concept is a peek behind the curtain of Nike’s biggest innovation moments, matched with personalized and digitally-connected shopping journeys.4The store is THE destination for Shanghai-only Nike products

The pricing strategy of the brand is comparable with pricing in the market for similar products – handwoven and pure fabrics.

Conclusion

Market Size

Growth in the number of working women and increased disposable income has propelled the rise of online retail and e-shopping. The increase in e-commerce shopping has given a whole lot of advantage to brands and manufacturers operating in the women’s wear market.

Sometimes an interesting cue about the innovation also invokes interest in customers and they themselves ask the store executives about it. When we introduced our pro-environment ‘One Glass Water’ range of denims, we did just that. We had put up interesting LED displays inside the store and customers were really interested. The sales of our One Glass Water denims almost doubled after the display.”

The range includes kurtas, sherwanis and Nehru jackets for men and kurta sets, lehengas and dresses for women. Products from House of Pataudi will be available exclusively on Myntra and Jabong, across a price range of Rs 1,500-Rs 15,000 for men and Rs ,000-Rs 20,000 for women. The brand’s design team has worked closely with Saif Ali Khan; inspired by his own personal style statement and has designed and perfected the line, modelling it on the Pataudi lineage and contemporary fashion preferences, to make it relatable for the modern fashion shopper. House of Pataudi is focused on changing the perception about ethnic dressing being limited only to festivals and occasions and bringing it back to everyday wear.

Hustle claims that its joggers, vests, t-shirts and jackets are the bestsellers amongst its product range. The brand’s target audience is between the age group 16 to 24 years, which is often called the “social media generation”. Vishal Patel states that in order to offer innovative range, it analyses trends through social media and translates them into products.